The most important SEO tricks to take into account
Domain Name is the first thing to do before start building your webpage. First Register your own domain for your website including web space. In a competitive supplier it costs less than € 20, - per year, this investment is worthwhile in any case. With free solutions (eg business cards without their own web space domain and / or subdirectory on a free webspace provider), you will have little long-term happiness.
Second Choose a domain name that represents your company or your best offer.
Third If the domain name consists of several words in which a keyword is important, you should separate the words with dashes.
Hosting and SEO
The hosting of a domain can also influence the search engine optimization (SEO) have.
First If you have worked so far with a WYSIWYG editor: Learn HTML and write your own pages with a text editor such as Phase 5 or TextPad. The most famous tutorial for creating Web page is "SELFHTML".
Second Purify your pages and remove unnecessary spaghetti code. Note the web standards ("standards compliant web design").
Third Record your content with logical HTML. Create e.g. Headlines not because you simply enlarge the font, but use instead the corresponding HTML elements (h1-h6). The same applies to paragraphs (p), lists (ul, ol, li) and highlighting (em strong,).
4th Check every single page on your validity! Errors in the HTML structure can not only cause problems displaying browsers, but also confuse search engines indexing the content. A recommended Validator is for example TidyGUI.
Graphics are also important to your webpage and pay special attetion to it.
First Do not hide text, in particular, no major keywords in graphics. Search engines can only read text.
Second Give each chart a meaningful file name.
Third Give each chart a meaningful alternative text that describes their content in context. The Alt text is important not only for visitors who have disabled image loading, but is also evaluated by search engines, such as Google. But do not abuse the alt text to accommodate keyword spam in it.
If an image is used as a link, the alternative text is particularly important because it is the anchor text.
The meta-data can be found in the head of each page. There can document information and instructions for Web servers, browsers and search engines are housed. For search engines play only three meta-information, a role:
First By far the most important element is the title!
* The page title is displayed directly in the search results, as a clickable title of each search result.
* The page title is to be seen when browsing the open browser window, either in the bar at the top or in the tab of the respective tabs.
* When setting a bookmark, the page title is stored as a description.
For these reasons, the page titles for search engines and visitors alike to be meaningful.
Give each page a unique title page, the:
* With the domain, company or site name to the context of the page shows
* The contents of the page compact, readable and appealing, describes consideration of important search this site
Good: butcher Schmidt, Hamburg Special Offers sausage
Bad: Page 3
But do not overdo it by cluttering the title with keywords. That does not make a good impression on visitors, and may also be rated by search engines as spam.
Bad: butcher butcher Hamburg Elbe North salami sausage ham sausage shop on-line shop
Furthermore, you should not slogans, greetings, and other non-relevant search engine noise words.
Bad: Welcome to the homepage of the Smith butcher - quality and tradition since 1963
In addition, the page title is no longer than 60-70 characters, since longer titles are truncated and do not appear fully in the search results.