SEO is an acronym for search engine optimization or search engine optimizer.

Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

* Review of your site content or structure * Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript * Content development * Management of online business development campaigns * Keyword research * SEO training * Expertise in specific markets and geographies.

It's a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

An article is not a sexy thing to look at here in today's online marketing world. Generic content can't be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):

* The content is useful
* The content is original
* You can't help but link to it
* There are supportive facts and references
* There's enough detail that nobody can memorize it
* Something fun or interesting is included (like video)
* It's not just blah, blah, blah, content
* There's enough call to action to invoke engagement
* There are visual examples, charts, and references
* You had multiple contributors who all link to the content
* You thank or compliment someone who shares it with others
* You have an offer, discount, or promotion included
* How To's and tutorials are a great way to get people to link
* Create a controversy
* Answer questions
* Conduct research & discuss the results
* Get involved with social media
* Create lists (Top 50 Link Building Techniques, etc)
* Get a blog and establish yourself as an authority
* Run a service or create a product (ie: Firefox extension)

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert's have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them and what happens when you optimize them.

The meta "keywords" tag won't be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.